Three or more years of senior experience in a public relations role.
Strong beauty and wellness background specifically public relations or social media marketing
Experienced translator of a brand’s business objectives into strategic media relations and content marketing initiatives that build brand awareness and drive business results.
Experience developing and carrying out effective communications campaigns on beauty industry issues in a fast-paced work environment a definite plus.
Event planning experience a plus.
Develop PR-specific marketing communications plan including strategy, goals, budget and tactics for each client.
Strategize and proactively target, pitch, and secure media coverage of client brand on a national and regional level
Manage day-to-day on accounts and manage the AEs and JAEs
Assign monthly writing assignments to the team including targeted pitches for long and short lead media to secure high-level placements in print, broadcast, and online media.
Create content for press releases, byline articles and keynote presentations.
Write press releases and media alerts. Prepare information for the media.
Build and manage an aggressive influencer marketing strategy to build global awareness of company's brands.
Plan and execute creative activations and/or media stunts to drive client awareness.
Monitor and respond to concerns, questions and information requests from the broadcast, print and social media.
Manage media inquiries and interview requests.
Secure deskside meetings with top-tier media.
Own flawless follow-up with editors, journalists, bloggers, and other important influencers. Activities include creating and shipping tailored media mailers and product samples, fact-checking magazine placements, and coordinating giveaways and details of blog and influencer posts.
Drive execution of special events, including beauty trade shows, blogger conferences and press previews.
Coordinate all aspects of special events, including arranging meeting logistics, transportation, and other details
o Plan the scope of the event, including its time, location, and cost