10 Things I Learned from Attending June Ambrose’s 2nd Annual Closet Sale

Written by: Stephanie Scott

Legendary fashion stylist June Ambrose held her second annual closet sale on Saturday, August 21st in New York City so I thought I’d pop in to see what I could find. I’ll be honest – my intentions were purely indulgent. I wanted to enjoy a quiet Saturday off in the City and find some great digs. What better way than to shop out of the closet of a fashion icon – right?!?  The unexpected bonus that I received were a few business lessons that we can all learn from so I thought I’d share them below…

1. Promote on social. Although I’m “in the industry” I learned about the sale through June’s Instagram page. So always promote your brand on whichever social media platform(s) you feel will resonate the best.

I heard it through the social media grapevine...June's post on IG about the sale.

I heard it through the social media grapevine...June's post on IG about the sale.



2. Involve your family or the youth – or as the saying goes: each one teach one. Upon arrival, I spotted June’s daughter’s, Summer Chamblin, lemonade stand and thought that it was brilliant. Cross marketing at it’s finest and from a kidprenuer! As women, we balance a lot and as the daughter of a successful mother, I’ve always grown up seeing images of hard working women as my role models. I loved seeing this enterprising young woman grab an opportunity and set up shop – literally.

3. Team up with a retail partner for win-win. June’s closet sale was held at Selima Optique – a designer eyewear store on Bond Street, which collaborates with June on her eyewear collection. So nice of them to host it – good location for her and us – and we also get to peak at their sunnies of which I left with a new pair. Smart.

4. ABP: Always Be Promoting.  My mobile case has an image of me with @firstandlastpr on it. I’m a humble person but did this for several reasons – one of which is to never get confused with “whose phone is this?” Another is so that I can always be promoting my company. I could have polka dots (which would be cute) but instead I choose to promote my brand, First and Last PR, wherever and whenever I can so that more people can learn about the amazing services that we offer.

6. It takes a team. June was there – working – and so was her team. Some were helping with sales, others with sizing or styling suggestions. Your team is a reflection of your brand and your brand a reflection of your team so make sure that you hire people who care about it as much as you do and make sure that you let them know how much you care about them.


7. Let go. Purge. Start fresh. Clean out your closet – whatever that closet may be. I have no idea how many frocks or bags June has but can only imagine. Even though I’m sure that she was sad to part with some of them- like the gold Catherine Malandrino that I nabbed, sorry (not sorry) June – at a certain point, it’s time to let go. There may be clients who aren’t a good fit for your company or people around you that aren’t uplifting you. Whatever that baggage is, trust that it will all be fine and excited about what’s around the corner.

8. Sign autographs. Be there. It's your brand. That pretty much says it all. While I waited online, many June Fans wondered if “she’d be there” and when June came out to greet us, there was a joy in the air. She was the perfect hostess. Gracious, fun and happy that we were there as her guests. So whatever you are doing, show up and give 150% because you are there and could be somewhere else miserable.

June (left) and I (right) talking style.

June (left) and I (right) talking style.



9. Kristin Chenoweth is always with us. “Jesus Take the Wheel” was playing at the Japanese place around the corner. My friend Tracey calls me Chenoweth because we’re both tiny powerhouses and I love it and her.

10. When and where to enter. Yes, we should always promote; however there’s a time and a place for everything. The PR woman in me wanted to pitch clients to June at the sale but the other part of me knew that it would be better to separate business proposals from a deal on a dress at a closet sale on a Saturday.

Thanks for the usie June and amazing clothes. Here’s an image of the Collette Dinnigan top from June’s closet to mine that I wore to our editor yoga event and the Indie Beauty Expo a few weeks later.

Tah-dah! The team and I (center) in my Collete Dinnigan blouse. #obsessed with everyone in the photo and my new favorite top from June's closet :)

Tah-dah! The team and I (center) in my Collete Dinnigan blouse. #obsessed with everyone in the photo and my new favorite top from June's closet :)

The Good and Bad of Popular Social Media Platforms

There are hundreds of social media sites world wide with billions of people using them daily. No two of these sites are exactly the same, some are strictly photo based while others have limits on how much text you can include in each post. With this many platforms out there it can become difficult to decide which ones are best for your brand. Check out these pros and cons of five popular social media sites and see what you think is the best fit!

Facebook

THE GOOD

Facebook has been around for over a decade and in that time it has gained over 1 billion users becoming the leading social media platform worldwide. Facebook allows users to post text, photo and videos in their updates without a character or word limit. The format of Facebook also makes it very easy to interact with other users through comments, private and group messages and posts. Facebook business pages include basic analytics on when followers are viewing your page and engaging, the reach of posts and even where your followers are from. Facebook also offers several advertising options (for an additional cost).

THE BAD

In recent years, Facebook has experienced a shift in it’s audience. Younger generations are moving over towards microblogging outlets such as Twitter and Instagram for fast, easy updating. Facebook also requires constant attention to post regularly, interact with followers and responding to users’ comments- both positive and negative.

Twitter

THE GOOD

Twitter also has a huge network of active users. Tweets are a very quick, fast and easy way to get a message out. Twitter is also very interactive, users can ‘like’, ‘retweet’ and ‘reply’ to other users’ tweets. A well crafted tweet can generate a lot of buzz. Twitter also embraces the hashtag trend which groups together similar posts and allows companies to get even more creative with marketing their brand. Twitter also offers advertising options for businesses for an additional cost.

THE BAD

Twitter is a text-based platform. Though tweets can involve photos or videos, adding them takes up characters and with a 140 character limit, you want as much space as possible. Twitter is also constantly updating. Twitter estimates that there an average of 500 million tweets are posted a day. Therefore, it is easy for a tweet to get lost on a busy timeline. This also means you should post multiple times a day to generate interaction with other users.

Instagram

THE GOOD

Instagram is a newer social media platform. It is visual based, posts include a picture or video with a brief caption which appeals to millennials. The platform is specific to smartphones and has over 200 million active users. Instagram is very user friendly and allows companies to get creative with their social media posts.

THE BAD

One big disadvantage of Instagram is that embedded links do not work in posts. Therefore you cannot link a product or article in your post. Instagram only offers advertising to very large corporations so small businesses do not have an opportunity to advertise, even if they pay an additional fee.

Pinterest

THE GOOD

Pinterest is a great platform to drive traffic to external sites. Each pin hyperlinks to an outside source so it can be great to drive traffic to your brand’s website. Pinterest is also very organized and customizable. You can group similar posts into a specific board and followers can follow the boards that are more relevant to their interests. On Pinterest, content is also shared very quickly through pinning to one anothers’ boards

THE BAD

Pinterest is not as interactive as other social media platforms. While users can pin and like each other’s pins, there is very rare for users to comment back and forth on a pin or send pins to other users. Pinterest also attracts a very specific audience. Pinterest also has a very specific audience where the vast majority are young adult females. Pinterest does not have advertising options for businesses.

Google+

THE GOOD

Google+ is an up-and-coming social media site. One of the biggest advantage of adding Google+ to your social media platforms is that it causes a rise in your search results, the higher you are in search results the more attention is brought to your business. Google+ is also a great way to organize your followers. You can group them in circles such as buyers, vendors, like businesses, etc. Doing so ensures that your message is getting to the most targeted audience possible. One great feature of Google+ is their hangouts. Users in your circles can join live video chats. These are great for interacting with consumers.

THE BAD

Google+ does not have a very large amount of active users even after 4 years as a social network. The main demographic of Google+ users is tech-savvy consumers and larger corporations. It is also not the most user friendly social network due to the complexity of some features. Google+ also does not allow you to set administrators for your page which can become a problem if you  have a social media team rather than just one person running the social media accounts. Google+ does not have advertising options.