To have a successful product demonstration for the CEW Awards, we came up with the following “tips to succeed” ;) We hope these are helpful to you for your next big event, trade show or when you enter the CEW awards!
CEW Product Demonstration
Follow the Rules. This seems to be an obvious one, but it is very important to follow through with the CEW Awards checklist/rules provided. The rules vary from display details including set-up times and regulations, proper attire and cancellation policy. The CEW Product Award Product Demonstrations are successful because of their attention to detail :) We found it helpful to print out the checklist and use it to our advantage during our preparation of the product demos and while on-site.
Excel on the Decor. Remember this is your opportunity to shine and potentially win! Represent your brand with creative and on brand decor to help you stand out from the crowd. Have a cool video to show? Bring along an iPad and have it for display. Awesome ingredients you’d like the crowd to be familiar with? Show them off with brochures or the actual ingredients ;). Also, don’t forget to have a sample of the products nominated and have guests try them out. You have approximately two hours for set-up, make use of it!
Smile and be Energetic. Not only does your table need to look good, but as the demonstrator, you have to be presentable as well. This is your opportunity to shine for your brand. It is also helpful to have talking points handy (think elevator pitch) to help approach your guests with not only a smile, but with knowledge of the brand. Be approachable at all times and know your brand!
Know your Audience. Who is attending the event? Who is voting for your brand? For trade and industry events, they are most likely your peers and suppliers so be sure to use this opportunity to engage with those in attendance and look for possible partnership opportunities for your brand.