Written By: Stephanie Scott
Where did April go? With new product launches, movie collaboration, speaking engagements and more, it seems like this month has truly flown by. This post is a quick note on the run from the ABC news van about remembering to seize every moment in life. Don’t wait for perfection – especially if you are running a beauty company or thinking about working in this amazing industry. Three points to live by:
1. Look for new opportunities. Opportunities are everywhere. Keep your eyes and ears open. Be inspired and continue to learn new things.
2. Ask for it. If you want it, you have to ask for it. Gifts don’t come from the sky on silver platters but can be served up nicely when you position yourself to receive them. People may know who you are but may not recognize all of your talents. New clients are often amazed that in addition to traditional PR, we also handle social media, events, write campaigns, conceptualize and execute editor mailings and more. Always be willing to share your gifts and if you feel that you have something to offer, don’t be shy. Speak up and say what you want, why and what you would do if given the opportunity.
3. Have a plan. Know what you’re going to do but also have the insight and flexibility to change if and when you have to. I’m a huge planner, the Queen of Lists, but always have a plan B, C and Z if needed! After working in this industry for so long, I rely on my smarts and resources to help move things faster when needed. Keep the end goal in mind but always be open to another, more BEAUTY-full route.