Written by: Stephanie Scott
Legendary fashion stylist June Ambrose held her second annual closet sale on Saturday, August 21st in New York City so I thought I’d pop in to see what I could find. I’ll be honest – my intentions were purely indulgent. I wanted to enjoy a quiet Saturday off in the City and find some great digs. What better way than to shop out of the closet of a fashion icon – right?!? The unexpected bonus that I received were a few business lessons that we can all learn from so I thought I’d share them below…
1. Promote on social. Although I’m “in the industry” I learned about the sale through June’s Instagram page. So always promote your brand on whichever social media platform(s) you feel will resonate the best.
2. Involve your family or the youth – or as the saying goes: each one teach one. Upon arrival, I spotted June’s daughter’s, Summer Chamblin, lemonade stand and thought that it was brilliant. Cross marketing at it’s finest and from a kidprenuer! As women, we balance a lot and as the daughter of a successful mother, I’ve always grown up seeing images of hard working women as my role models. I loved seeing this enterprising young woman grab an opportunity and set up shop – literally.
3. Team up with a retail partner for win-win. June’s closet sale was held at Selima Optique – a designer eyewear store on Bond Street, which collaborates with June on her eyewear collection. So nice of them to host it – good location for her and us – and we also get to peak at their sunnies of which I left with a new pair. Smart.
4. ABP: Always Be Promoting. My mobile case has an image of me with @firstandlastpr on it. I’m a humble person but did this for several reasons – one of which is to never get confused with “whose phone is this?” Another is so that I can always be promoting my company. I could have polka dots (which would be cute) but instead I choose to promote my brand, First and Last PR, wherever and whenever I can so that more people can learn about the amazing services that we offer.
6. It takes a team. June was there – working – and so was her team. Some were helping with sales, others with sizing or styling suggestions. Your team is a reflection of your brand and your brand a reflection of your team so make sure that you hire people who care about it as much as you do and make sure that you let them know how much you care about them.
7. Let go. Purge. Start fresh. Clean out your closet – whatever that closet may be. I have no idea how many frocks or bags June has but can only imagine. Even though I’m sure that she was sad to part with some of them- like the gold Catherine Malandrino that I nabbed, sorry (not sorry) June – at a certain point, it’s time to let go. There may be clients who aren’t a good fit for your company or people around you that aren’t uplifting you. Whatever that baggage is, trust that it will all be fine and excited about what’s around the corner.
8. Sign autographs. Be there. It's your brand. That pretty much says it all. While I waited online, many June Fans wondered if “she’d be there” and when June came out to greet us, there was a joy in the air. She was the perfect hostess. Gracious, fun and happy that we were there as her guests. So whatever you are doing, show up and give 150% because you are there and could be somewhere else miserable.
9. Kristin Chenoweth is always with us. “Jesus Take the Wheel” was playing at the Japanese place around the corner. My friend Tracey calls me Chenoweth because we’re both tiny powerhouses and I love it and her.
10. When and where to enter. Yes, we should always promote; however there’s a time and a place for everything. The PR woman in me wanted to pitch clients to June at the sale but the other part of me knew that it would be better to separate business proposals from a deal on a dress at a closet sale on a Saturday.
Thanks for the usie June and amazing clothes. Here’s an image of the Collette Dinnigan top from June’s closet to mine that I wore to our editor yoga event and the Indie Beauty Expo a few weeks later.