Written by: Melvilene Gomez
Staying relevant is very important in the life of PR, beauty and fashion, but it’s also not easy. From time to time we may all need to take a step back and evaluate things if they’re not going in the direction you hoped for. Also keep in mind that taking a step back doesn’t necessarily mean things aren’t going well for your brand or business, it means that this is one essential part to keeping things in order and progressing in the world of biz.
The power of Social Media
2015 is here! If you’re not on social media, spreading the word may deem itself a lot harder and costly than you thought. Twitter, Facebook, Instagram, and many more social sites have created strong outlets for promoting brand and products. This is the easiest and FREE way to publicize what you want your audience to see. This also allows your audience to leave instant feedback through comments, messages, sharing, etc. The opportunities are practically endless when it comes to social media. Use your followers, likes and comments just as any other website analytics and set goals. Create new and innovative ways to attract new followers and use that #HASHTAG button. Within the power of social media lies the power of the #HASHTAG! This should be included in every post and your hashtags should include trending words or phrases. And remember, quality over quantity is equally as important. Post pictures and comments that are worth posting :)
Staying in touch is a very important aspect of staying relevant. Keeping in contact with fellow colleagues and businesses should also be a high priority. Make time for creating new connections. This can be done with a simple breakfast/lunch meeting or by attending local events. Shoot an email over to a colleague, even if it’s just to say “hi!” Networking is a great way to self-promote a business/product or even you personally. It will also keep you aware of anything new happening in your area or possibly with your competition. Don’t miss out on potential opportunities, and keep in mind that it’s the little things that will count.
Your Product = Your Customers
Remember that your customers are equally, if not more, important than the product or brand. A balance should be kept in mind when evaluating the two. They are the reason your product has meaning and revenue $$$. Treat your customers like your money, with precision and responsibility (spend it well but spend it wisely). Always keep your customers in the loop as well and make them feel involved on new and upcoming projects. Make time to respond to their feedback and make them feel like they have a voice and it’s being heard. There’s nothing
--Thought of the day via www.Forbes.com
“Our business in life is not to get ahead of others but to get ahead of ourselves--to break our own records, to outstrip our yesterdays by our today, to do our work with more force than ever before.” --Steward B. Johnson