Written by: Emily Runzer
The blogosphere is growing each and everyday and along with that, so is the number of beauty bloggers. According to CisionPoint, there are over 3,300 bloggers that cover fashion and beauty topics. From beginner beauticians and style experts to beauty product experts and chemists, the variety of types and topics in the beauty blogosphere are infinite. Here are just some of the benefits of aligning your brand with beauty blogs.
1. Blogs are Constantly Updating
While print magazines may be released weekly or monthly, many successful blogs are updated at least once a day. Because of their constant and quick updates, blogs are a great way to launch a product or get a review soon after a product is released. Bloggers love to stay on top of the latest trends and topics and always looking for exciting product news from brands.
2. Bloggers Love the Latest Products
Because blogs are updated so often, they are always looking for new content and they don’t want to be talking about the same products over and over again. They love talking about the latest products on the market or up and coming brands. Reach out to them about your latest product and the benefits of featuring you (First and Last can help you with this too!).
3. Blogs Have a Huge Fan Base
People love blogs because of the constant, relevant information they provide. In fact, many successful beauty bloggers can have millions of readers and subscribers. If featured, your brand could be spread to all of these quality readers who are interested in products like yours! Bloggers are very interactive with their followers on their blog as well as social media which keeps readers coming back. Bloggers also love giveaways and contests with their followers. Having them feature one of your products in a giveaway is a great way to gain attention from their followers.
4. Bloggers are Real
Bloggers are real people and many of their readers rely on them to report their real results. They’re not working for a company, just for themselves. Their voice is authentic and they are sharing their true, personal thoughts - sometimes with action shots. Bloggers are great for getting a good, true review on your product with an genuine voice.