Urban Skin Rx X Refinery29 Press Hit

Good press takes time. Brands aren’t built overnight. Really happy to have secured this press hit for our client Urban Skin Rx and thankful to the journalist to do the research. It’s important that our clients be willing to tell their stories and if you have a story to tell, we’re the ones to call. 

Click the image to see the full article! 

Tips to Succeed as a Product Demonstrator for the CEW Beauty Insider Award

Written by: Stephanie Bustamante

This year, we had the pleasure of participating as a Product Demonstrator for the 2017 CEW Beauty Insider Awards. The CEW Beauty Insider Awards recognizes the most innovative beauty products of the year. Winners of the award are selected by CEW’s US members of 6,000+ beauty industry professionals who knows beauty’s best. The product and indie entries have the option to participate in the CEW Products Demo. This gives the company the option to have one demonstrator for every two product entries or one Demonstrator max per individual product entry.

This year, we had the pleasure of participating as a Product Demonstrator for the 2017 CEW Beauty Insider Awards. The CEW Beauty Insider Awards recognizes the most innovative beauty products of the year. Winners of the award are selected by CEW’s US members of 6,000+ beauty industry professionals who knows beauty’s best. The product and indie entries have the option to participate in the CEW Products Demo. This gives the company the option to have one demonstrator for every two product entries or one Demonstrator max per individual product entry.

To have a successful product demonstration for the CEW Awards, we came up with the following “tips to succeed” ;) We hope these are helpful to you for your next big event, trade show or when you enter the CEW awards!   CEW Product Demonstration Follow the Rules. This seems to be an obvious one, but it is very important to follow through with the CEW Awards checklist/rules provided. The rules vary from display details including set-up times and regulations, proper attire and cancellation policy. The CEW Product Award Product Demonstrations are successful because of their attention to detail :) We found it helpful to print out the checklist and use it to our advantage during our preparation of the product demos and while on-site. Excel on the Decor. Remember this is your opportunity to shine and potentially win! Represent your brand with creative and on brand decor to help you stand out from the crowd. Have a cool video to show? Bring along an iPad and have it for display. Awesome ingredients you’d like the crowd to be familiar with? Show them off with brochures or the actual ingredients ;). Also, don’t forget to have a sample of the products nominated and have guests try them out. You have approximately two hours for set-up, make use of it! Smile and be Energetic. Not only does your table need to look good, but as the demonstrator, you have to be presentable as well. This is your opportunity to shine for your brand. It is also helpful to have talking points handy (think elevator pitch) to help approach your guests with not only a smile, but with knowledge of the brand. Be approachable at all times and know your brand!   Know your Audience. Who is attending the event? Who is voting for your brand? For trade and industry events, they are most likely your peers and suppliers so be sure to use this opportunity to engage with those in attendance and look for possible partnership opportunities for your brand.  

To have a successful product demonstration for the CEW Awards, we came up with the following “tips to succeed” ;) We hope these are helpful to you for your next big event, trade show or when you enter the CEW awards!

 

CEW Product Demonstration

Follow the Rules. This seems to be an obvious one, but it is very important to follow through with the CEW Awards checklist/rules provided. The rules vary from display details including set-up times and regulations, proper attire and cancellation policy. The CEW Product Award Product Demonstrations are successful because of their attention to detail :) We found it helpful to print out the checklist and use it to our advantage during our preparation of the product demos and while on-site.

Excel on the Decor. Remember this is your opportunity to shine and potentially win! Represent your brand with creative and on brand decor to help you stand out from the crowd. Have a cool video to show? Bring along an iPad and have it for display. Awesome ingredients you’d like the crowd to be familiar with? Show them off with brochures or the actual ingredients ;). Also, don’t forget to have a sample of the products nominated and have guests try them out. You have approximately two hours for set-up, make use of it!


Smile and be Energetic. Not only does your table need to look good, but as the demonstrator, you have to be presentable as well. This is your opportunity to shine for your brand. It is also helpful to have talking points handy (think elevator pitch) to help approach your guests with not only a smile, but with knowledge of the brand. Be approachable at all times and know your brand!

 

Know your Audience. Who is attending the event? Who is voting for your brand? For trade and industry events, they are most likely your peers and suppliers so be sure to use this opportunity to engage with those in attendance and look for possible partnership opportunities for your brand.

 

We Can't Get Enough Of This Transformational Video

We stumbled across this inspirational video via Refiner29 and quickly became obsessed. #thepowerofbeauty

"The clip in question already made the rounds online back in 2015, but has been popping up as of late for its timeless message. It's all centered around one salon in Palma, Majorca, which offered a free makeover to a homeless man. Jose Antonio was widely known by locals as Josete, an unlicensed parking attendant who had lost his job and was suffering from depression for years. At the time, his life seemed to be on the decline — until one day three years ago. The salon owner of La Salvajería knew Antonio and offered to him a free haircut and shave. According to Mirror, while inside the salon, Antonio said, “Leave the doors over the mirror open for the moment so I can see myself for the last time like this. Then close them to see if when they open again... it’s as if something else really opened up in my life, like a symbol.'" - Refinery29 Online

 

 

5 Steps to Increasing Brand Visibility and Turning Social Media Into Sales

Written by: Stephanie Bustamante

This past Thursday, October 13, 2016 CEW hosted yet another amazing event: “Turning Social Media into Sales”. The Beauty Insider Series addressed the warp-speed changes in digital and social media and the challenges facing every beauty brand, big and small. The event featured three savvy panelists - Trendalytics’ Co-founder and CEO, Karen Moon, Tribe Dynamics’ Co-founder and President Conor Begley and MAC Cosmetics’ SVP, Global, Laura Elkins. During their discussions and presentations one major point that resonated with us was how the relationship between brands and influencers impacts social media and sales. Like most things in life, this is a cycle, and this one in particular includes having great products, relationship building, the choice of balance and authenticity. We elaborate on this in the below points:

1. Great products win. The cycle begins with brands creating amazing products for their consumers. Bloggers, vloggers and makeup artists love to try new, innovative products. This leads to them creating an authentic voice for their fans by creating content on their social media platforms.

2. Relationship building. As a brand, it’s important to keep track of these influencers who already shared a voice for your products. Create a relationship with these influencers or hire a great PR firm as we help to establish and build relationships with them for future partnerships and content development for upcoming launches.

3. Authenticity Rules! A great example for this is the relationship between popular influencer Jaclyn Hill and Becca Cosmetics - which has recently been acquired by Estee Lauder. Jaclyn started as a true fan for Becca Cosmetics and now has a collaboration with them. This authenticity increases credibility in the influencer as well as for the brand because her fans know she truly believes in the brand.

4. The choice of balance. If you're launching a campaign where you will be sponsoring posts, don't forget to factor in organic posts as well. This will keep your brand on a more relatable scale. It is also important to work with influencers who not only have a great following, but have a positive engagement level with their fans - this brings us back to authenticity!

5. Measure your success. How? Simple. It’s all about the conversation and engagements. The louder the conversation the more visibility your brand will receive. This will allow an increase of consumers education, brand recognition and eventually sales.

Have more questions? Email us at hello@firstandlastpr.com :)

How To Kill It With The Press

Working With Bloggers, Planning Events And Other Things to Know to Maximize Your Public Relations And Social Media Plan

Written by: First and Last PR

I met the owner of a skincare brand at a recent beauty event and when she asked me what I did, I replied that I am the owner of First and Last PR, a beauty-focused traditional public relations and digital marketing firm. Then, she made the face. The face that I don’t see often but know all too well (I’ve had to make the face in the past when I was the one who was hiring agencies so understand it). It’s the face of someone who felt let down by the agency or consultant that they’ve hired to entrust with the voice of their brand. Then she confirmed it, “Unfortunately I had such a poor experience with my PR person when I launched (my line) that I am leery of repeating the same experience.” I told her that I totally understood, which I did, and to feel free to consider us down the road or just to stay in touch as a beauty friend. This interaction inspired the First and Last PR team to ask a few PR friends and one amazing blogger to write out our top 10 tips for having a successful PR and Social Media program. Here they are:

Top Ten Tips for Having a Successful PR and Social Media Program
 

  1. Have a plan. Create a monthly/yearly plan and look for updates to measure the success. It’s important to have a vision for your brand and a specific guide that leads you to your PR and Social Media objectives. -Stephanie Scott, CEO and Communicator-in-Chief

  2. Start with a Budget. “I always advise clients to determine a budget before they begin the event planning process,” says Shakira Johnson, Founder of Johnson PR & Events.  “Once the budget is set all the other creative elements can fall into place.  For example, knowing your budget will help narrow down what venue, food and beverage package, talent, printing, premiums, etc. you can afford.  This equates to saving valuable time and money not pursuing venues, vendors or ideas that are not in budget.”

  3. Communicate and be realistic about your goals. Trust that your PR team will help you reach your goals and communicate with them. Measure your current needs and be realistic with what you’re envisioning for your company. - Stephanie Scott, CEO and Communicator-in-Chief

  4. Have new materials available for pitching and planning purposes. If your brand has news share (for example: new product in the works, expanding to a new store, holiday gift guides etc.) make sure to share the news with your PR team in advance to secure timely stories with long lead and short lead publications. -Stephanie Bustamante, Account Manager

  5. Have all PR assets ready including past press releases, publishable images, company fact sheets and available bios. If you don’t have this already, ask your PR team for help writing or securing editorial worthy photographs. Having approved professional language and images will help your PR team create successful and shareable press kits for pitching purposes. -Stephanie Bustamante, Account Manager

  6. Know your budget. When starting to work with a PR company, it’s essential to know what your expenses and budget will entail going forward. In addition to a monthly retainer, a PR budget may include: postage for editor product requests, package supplies for product mailings to influencers, blogger fees and expenses for editor and client meetings. Communicate with your team and take this into consideration when preparing your PR program budget. -Stephanie Scott, Ceo and Communicator-in-Chief

  7. Be very clear and specific with your requests. According to Mel Burgos, Founder of popular hair blog “Rock Yo Rizos,” bloggers are sent tons of emails and it makes it easier to not only respond but, brands will get a faster turn around regarding their response if they are very clear and specific with their requests.

  8. Time equals money.  Not all blog posts require a fee but when commissioning a blogger or vlogger for a specific sponsored post, event or series, communicate your goals and budget upfront for best results. “It’s important to include the compensation package with your request when working with a blogger,” continues Burgos of Rock Yo Rizos. This will help save time and secure a plan efficiently.

  9. Check In, Don’t Check Out. Make time for monthly or bi-weekly PR calls to update your PR Team on company and product news while receiving feedback from them. Scheduling time to have a phone call for client updates are helpful and a great way to allow the PR Team to manage best their time for media outreach, follow-up and securing stories. -Catalina Ramirez, Account Coordinator

  10. Provide feedback early. Lastly, working with a PR company is equivalent to adding new team members to your brand. Work as a team to provide any feedback from the beggining and consistently do so to achieve better results for your PR and Social Media program. -Catalina Ramirez, Account Coordinator

5 Tips On Following Your Dream

Written By: Stephanie Scott

I went to bed with the shocking news that my friend Antwon Jackson passed away a couple weeks ago. For the world, he was an Emmy-Award winning hairstylist known for his amazing work as Wendy Williams’, of The Wendy Williams Show, wigologist. To me, he was kindness, positivity, wisdom, laughter at a BBQ and the holder of the brightest glow. As I searched for comfort, a mutual friend post this video of him speaking about how he found the courage to follow his dream and break into the beauty industry. I wanted to share it with you to let his light shine and live on with all of us and to share some of his strength, courage and wisdom. We work in a BEAUTY-full industry and I’m constantly asked how to be a part of it. Here is Antwon’s advice for breaking in and staying in.

  1. Build a genuine relationship with your contacts but don’t overwhelm them. Even though Antwon was living thousands of miles away from New York City in North Carolina, he was not willing to give up on his dream. When reaching out to make new professional connections, he called with a purpose and made sure not to overwhelm them. “I learned how to call. Only once, every Friday.”
  2. Always be a professional. Don’t bring your personal problems to work. “My issues and my problems are mine. No one else's. I did not take them through that door.” Antwon demonstrated this by being on set at The Wendy Williams show every day with a warm and inviting smile on his face. He had a way of making everyone feel special.
  3. Don’t listen to the “no’s” and reasons why not. Follow your dreams and make it happen no matter what - even with just $50 or less -After being so excited about getting his chance to come out to New York to show off his talent, Antwon realized that he had booked the flight for the wrong day. “So here I am with $50 in my pocket, I made the conscious decision to drive to New York. An 8 hour drive that I had never driven before.” He did this knowing that he’d only have a couple of hours before his early morning call time but was determined and stopped at nothing to follow his dreams and share his gift.
  4. Research, research, research. This industry is full of inspiration and endless resources to stay educated on your craft and develop your voice. - “When you see something in a magazine that blows you away, research it. Who did the makeup? Who did the photography? After that, I knew what I liked and I knew I liked clean hair and really nice makeup.”
  5. Always do your best and show off your personality. Believe in your Gift and be prepared to share it with others when the time is right. - “Be true to yourself, hone in on your craft, know who you are and maintain your integrity. No one has to give up their seat for you, they will just slide over for you. There is room for everyone.”  I love this piece of advice because my friends and I are always looking out for each other and new beauties that we’ve just met. We don’t live in a “monkeys in a barrel” world - there’s enough greatness for everyone so be a light not a closed door.

 My heart goes out to Antwon’s family. May he rest in peace and continue to be an inspiration for us all.

A few of the designs created by the Emmy-Award Winning Artist. (Image courtesy of Instagram/Memsor Kamarake)

ColorComm’s “Breaking Into The Beauty Industry” Recap

Written By: Catalina Ramirez 

This past Wednesday, First and Last PR’s CEO and Communicator-in-Chief Stephanie Scott was part of ColorComm’s “Breaking Into The Beauty Industry” Spring Spree. Stephanie was invited as a special guest speaker on a panel, where she would share her knowledge on beauty public relations to a diverse group of women and her road to becoming the expert she is now. The panel included Co-Founder and Editor-In-Chief of CRWN Magazine Lindsey Day, Estee Lauder's Marketing Strategist Antonia Dean and writer/editor Jacqueline Laurean Yates.

ColorComm is a networking organization for women of color interested in all areas of communication. They started off their amazing journey by gathering for luncheons in Washington, D.C. and have grown to invite-only events with prestigious guest speakers.

The “Breaking Into The Beauty Industry” event took place at the Inglot Cosmetics studio (a beauty girl’s heaven) located in Chelsea Market from 6:30 PM - 8:30 PM. Stephanie invited me to come along with her and what an honor it was to attend such an educational event. As you pushed through the oversized glass doors, you walked into a studio filled with makeup and in the middle of the room there were rows of chairs for all the women to sit. There was a bar set up next to the chairs where drinks were served by Made Real, a vodka brand started by women. The guest also had the opportunity to get Swivel’s (a new hair care review app for women of color) signature hairstyle done.

The night started off with an introduction made by Zoe Zeigler, ColorComm’s Executive Director for their NYC chapter and Senior Manger at Teen Vogue.  Zoe introduced all the amazing panelists and then got right into asking the women questions  all their ventures in their area of beauty industry and what advice they would like to share with the guests. The three key points that resonated the most from listening to all the amazing yet unique experiences were:

  1. Put Yourself Out There!

    1. Your dream job is not going to come looking for you so always make sure you put yourself out there and gain some exposure. If you are looking to be part of the beauty world, then you need to understand it. Be that person that says yes and take those meetings that no one wants to go to. These are occasions where you will be able to network and gain the most experience.

  2. Be A Resource For Others.

    1. If you are reaching out to someone for some help, make sure that there is something that they will gain as well. People will be more eager to help you out if they are receiving something in return. One of the ways that you can become a resource is by doing some friendly stalking and learn about some their interests, then update them on when the next sale for their favorite beauty products is going to be. This will help you add some value back to the relationship. Most importantly, constantly thank them for the help that they are providing you with.

  3. Hustle

    1. Nothing will get you further than hustling your way there. Work really hard for what you want and make sure that someone is noticing.

    Overall, the event was a great experience. It was a pleasure listening to and being surrounded by such dynamic women who are also excelling in our industry. For more information on the beauty industry and public relations, check out our website and follow us on Instagram!

 

Here are some pictures of the event courtesy of the ColorComm team! 
 

Five Steps to Planning the Perfect In-Store Event

Written by: Stephanie Scott 

In-store visits are a great way to connect to your consumer, create some buzz, hear feedback from your consumers and get to know your retailer at the store level. Here are our five simple steps to planning a successful personal appearance:

1.     Contact the Store Manager before and upon arrival. Your product may be on the shelf, but you are a guest while at the store. As soon as you have dates for your in-store event selected, contact the buyer to request the day and time. Once approved, you can proceed. On the day of the event, be sure to arrive an hour early, go directly to the counter, introduce yourself and the company that you represent and ask to speak with the manager to let him or her know that you are there. Ask where you can store your coat and bag so that they are off of the selling floor. Use this time to learn from your retail partner. I like to bring any new press hits so that they can see how hard you are working to make the partnership successful and so that you can hear any feedback on their end. Store managers can share which SKU’s are selling the best and how their customers feel about the line. They may share how the customers hear about your brand. This information is valuable and helps to foster the relationship between you and the salespeople who are working so hard to promote your brand.

2.     Promote in local papers and online. National placements are great but when it comes to store events, nothing beats local buzz. Ask your PR pro (or if you’re looking for one, contact First and Last PR) to contact the local newspapers, radio stations, bloggers and television outlets to announce this event in the events section. Offer interviews before the store visit and set up dial-in interviews the days before and leading up to the event.

3.     Offer industry advice – Guests will show up that day to meet the founder or a brand representative for a variety of reasons. Some will want to learn more about the brand, some will want to learn from product demonstrations and others will want a selfie opportunity. This is a great opportunity to really show what the brand is about so show up and show out (as Bruno Mars says). If you’re a skincare specialist, offer mini facials. If you’re debuting a cosmetics line, offer makeovers. Give the visitors something to look forward to that they would not otherwise receive on other days while visiting the store.

4.     Have something special for those who show up.  – As a way to thank consumers for taking the time out of their day to attend the event and to encourage sales, offer a gift with purchase (GWP) and promotional materials that they can take home to enjoy the brand more. Make sure that you have adequate stock and request that your buyer order additional products to plan for the crowd. If allowed, consider having a DJ or lite bites that are aligned with the brand to set the fun mood.

5.     Take plenty of photos – We’re living in the social age so a picture really does go a long way. Create a special hashtag for the event and ask your social media manager to follow the conversation online. Ask consumers to tag you or tag them in the photos. It’s a great way to engage and extend your presence while memorializing the awesome occasion.

Stephanie Scott talks Beauty PR with The Indie Beauty Network Members

Written By: Catalina Ramirez 

First and Last PR’s CEO & Communicator-in-Chief Stephanie Scott was invited to speak to the Indie Beauty Network and what it an honor it was! Stephanie was given the amazing opportunity to share her immense amount of knowledge about Beauty Public Relations to the Indie Beauty Network members. We love talking about Beauty PR! Here are some of her top 3 tips on how to get started with PR: 

  1. Consider your message - what do you want people to know about your brand?

  2. Be prepared with press releases, images and products.

  3. Respond quickly to all editor requests for interviews or products.

To learn more about the Indie Beauty Network and Stephanie Scott's Success Call, please click on the link below. 

http://www.indiebusinessnetwork.com/september-2015-success-call/

10 Things I Learned from Attending June Ambrose’s 2nd Annual Closet Sale

Written by: Stephanie Scott

Legendary fashion stylist June Ambrose held her second annual closet sale on Saturday, August 21st in New York City so I thought I’d pop in to see what I could find. I’ll be honest – my intentions were purely indulgent. I wanted to enjoy a quiet Saturday off in the City and find some great digs. What better way than to shop out of the closet of a fashion icon – right?!?  The unexpected bonus that I received were a few business lessons that we can all learn from so I thought I’d share them below…

1. Promote on social. Although I’m “in the industry” I learned about the sale through June’s Instagram page. So always promote your brand on whichever social media platform(s) you feel will resonate the best.

I heard it through the social media grapevine...June's post on IG about the sale.

I heard it through the social media grapevine...June's post on IG about the sale.



2. Involve your family or the youth – or as the saying goes: each one teach one. Upon arrival, I spotted June’s daughter’s, Summer Chamblin, lemonade stand and thought that it was brilliant. Cross marketing at it’s finest and from a kidprenuer! As women, we balance a lot and as the daughter of a successful mother, I’ve always grown up seeing images of hard working women as my role models. I loved seeing this enterprising young woman grab an opportunity and set up shop – literally.

3. Team up with a retail partner for win-win. June’s closet sale was held at Selima Optique – a designer eyewear store on Bond Street, which collaborates with June on her eyewear collection. So nice of them to host it – good location for her and us – and we also get to peak at their sunnies of which I left with a new pair. Smart.

4. ABP: Always Be Promoting.  My mobile case has an image of me with @firstandlastpr on it. I’m a humble person but did this for several reasons – one of which is to never get confused with “whose phone is this?” Another is so that I can always be promoting my company. I could have polka dots (which would be cute) but instead I choose to promote my brand, First and Last PR, wherever and whenever I can so that more people can learn about the amazing services that we offer.

6. It takes a team. June was there – working – and so was her team. Some were helping with sales, others with sizing or styling suggestions. Your team is a reflection of your brand and your brand a reflection of your team so make sure that you hire people who care about it as much as you do and make sure that you let them know how much you care about them.


7. Let go. Purge. Start fresh. Clean out your closet – whatever that closet may be. I have no idea how many frocks or bags June has but can only imagine. Even though I’m sure that she was sad to part with some of them- like the gold Catherine Malandrino that I nabbed, sorry (not sorry) June – at a certain point, it’s time to let go. There may be clients who aren’t a good fit for your company or people around you that aren’t uplifting you. Whatever that baggage is, trust that it will all be fine and excited about what’s around the corner.

8. Sign autographs. Be there. It's your brand. That pretty much says it all. While I waited online, many June Fans wondered if “she’d be there” and when June came out to greet us, there was a joy in the air. She was the perfect hostess. Gracious, fun and happy that we were there as her guests. So whatever you are doing, show up and give 150% because you are there and could be somewhere else miserable.

June (left) and I (right) talking style.

June (left) and I (right) talking style.



9. Kristin Chenoweth is always with us. “Jesus Take the Wheel” was playing at the Japanese place around the corner. My friend Tracey calls me Chenoweth because we’re both tiny powerhouses and I love it and her.

10. When and where to enter. Yes, we should always promote; however there’s a time and a place for everything. The PR woman in me wanted to pitch clients to June at the sale but the other part of me knew that it would be better to separate business proposals from a deal on a dress at a closet sale on a Saturday.

Thanks for the usie June and amazing clothes. Here’s an image of the Collette Dinnigan top from June’s closet to mine that I wore to our editor yoga event and the Indie Beauty Expo a few weeks later.

Tah-dah! The team and I (center) in my Collete Dinnigan blouse. #obsessed with everyone in the photo and my new favorite top from June's closet :)

Tah-dah! The team and I (center) in my Collete Dinnigan blouse. #obsessed with everyone in the photo and my new favorite top from June's closet :)

The Good and Bad of Popular Social Media Platforms

There are hundreds of social media sites world wide with billions of people using them daily. No two of these sites are exactly the same, some are strictly photo based while others have limits on how much text you can include in each post. With this many platforms out there it can become difficult to decide which ones are best for your brand. Check out these pros and cons of five popular social media sites and see what you think is the best fit!

Facebook

THE GOOD

Facebook has been around for over a decade and in that time it has gained over 1 billion users becoming the leading social media platform worldwide. Facebook allows users to post text, photo and videos in their updates without a character or word limit. The format of Facebook also makes it very easy to interact with other users through comments, private and group messages and posts. Facebook business pages include basic analytics on when followers are viewing your page and engaging, the reach of posts and even where your followers are from. Facebook also offers several advertising options (for an additional cost).

THE BAD

In recent years, Facebook has experienced a shift in it’s audience. Younger generations are moving over towards microblogging outlets such as Twitter and Instagram for fast, easy updating. Facebook also requires constant attention to post regularly, interact with followers and responding to users’ comments- both positive and negative.

Twitter

THE GOOD

Twitter also has a huge network of active users. Tweets are a very quick, fast and easy way to get a message out. Twitter is also very interactive, users can ‘like’, ‘retweet’ and ‘reply’ to other users’ tweets. A well crafted tweet can generate a lot of buzz. Twitter also embraces the hashtag trend which groups together similar posts and allows companies to get even more creative with marketing their brand. Twitter also offers advertising options for businesses for an additional cost.

THE BAD

Twitter is a text-based platform. Though tweets can involve photos or videos, adding them takes up characters and with a 140 character limit, you want as much space as possible. Twitter is also constantly updating. Twitter estimates that there an average of 500 million tweets are posted a day. Therefore, it is easy for a tweet to get lost on a busy timeline. This also means you should post multiple times a day to generate interaction with other users.

Instagram

THE GOOD

Instagram is a newer social media platform. It is visual based, posts include a picture or video with a brief caption which appeals to millennials. The platform is specific to smartphones and has over 200 million active users. Instagram is very user friendly and allows companies to get creative with their social media posts.

THE BAD

One big disadvantage of Instagram is that embedded links do not work in posts. Therefore you cannot link a product or article in your post. Instagram only offers advertising to very large corporations so small businesses do not have an opportunity to advertise, even if they pay an additional fee.

Pinterest

THE GOOD

Pinterest is a great platform to drive traffic to external sites. Each pin hyperlinks to an outside source so it can be great to drive traffic to your brand’s website. Pinterest is also very organized and customizable. You can group similar posts into a specific board and followers can follow the boards that are more relevant to their interests. On Pinterest, content is also shared very quickly through pinning to one anothers’ boards

THE BAD

Pinterest is not as interactive as other social media platforms. While users can pin and like each other’s pins, there is very rare for users to comment back and forth on a pin or send pins to other users. Pinterest also attracts a very specific audience. Pinterest also has a very specific audience where the vast majority are young adult females. Pinterest does not have advertising options for businesses.

Google+

THE GOOD

Google+ is an up-and-coming social media site. One of the biggest advantage of adding Google+ to your social media platforms is that it causes a rise in your search results, the higher you are in search results the more attention is brought to your business. Google+ is also a great way to organize your followers. You can group them in circles such as buyers, vendors, like businesses, etc. Doing so ensures that your message is getting to the most targeted audience possible. One great feature of Google+ is their hangouts. Users in your circles can join live video chats. These are great for interacting with consumers.

THE BAD

Google+ does not have a very large amount of active users even after 4 years as a social network. The main demographic of Google+ users is tech-savvy consumers and larger corporations. It is also not the most user friendly social network due to the complexity of some features. Google+ also does not allow you to set administrators for your page which can become a problem if you  have a social media team rather than just one person running the social media accounts. Google+ does not have advertising options.