REVLON PROFESSIONAL BRAND: CREME OF NATURE

 

KIMBLE BEAUTY
BY KIM KIMBLE

SKIN INC

OYIN HANDMADE

 
 

GOLD LABEL COSMETICS

 

About: Urban Skin Rx, an unparalleled line of clinical skin care products, uses proven and effective ingredients to address, correct and even out all skin types. Developed by Rachel Roff, licensed medical aesthetician and Founder of Urban Skin Solutions medspa - one of the first medical spas and laser centers in the country that exclusively caters to ethnic and darker skin - Urban Skin Rx has targeted products that have proven to be successful in diminishing and eradicating issues associated with diverse and melanin-rich skin. As a skincare aficionado and melanin expert, Rachel created the line to address hyperpigmentation, wrinkles, uneven skin tones, discoloration, rejuvenation, acne and acne scarring, melasma and sun damage.

Execution: First and Last PR launched an aggressive public relations campaign beginning in October 2016. We combine to research and identify opportunities before creating a strategic communications plan, write press releases with key product information and store availability for editor reference, set up and disseminate press releases to top long-lead and short-lead editors and bloggers and set-up a series of in-person press meetings via editor desksides and a beauty press meetup. We're looking forward to continuing to spread Urban Skin Rx's message of healthy skin and great skincare without sacrifice.

Results: Urban Skin Rx won “Dark Spot Buster” in Essence’s Best in Black Beauty 2017. Urban Skin Rx also won “Most Inclusive Skin Care Brand” by Yahoo Beauty in their Diversity in Beauty Awards. Urban Skin Rx can be seen in magazines like Cosmopolitan, Latina, Dr. OZ The Good Life, Refinery29, Fox 32 Chicago News and many more.

 

 

URBAN SKIN RX

 
 

3LAB

Trusted “Curl Masters” and highly renowned entrepreneurs Zica Assis and Leila Velez, who revolutionized the Brazilian beauty market more than twenty years ago, will debut the first U.S. Beleza Natural Institute in the heart of Harlem, New York City.  Beleza Natural, a trusted name in Brazil as the premier destination for the care and treatment of curly, wavy and kinky hair, offers an enriching salon experience dedicated to nourishing clients' inner and outer beauty.  A visit to a one-of-a-kind Beleza Natural Institute guarantees an empowering experience including education on the care and health of curly hair paired with high-quality products, pampering treatments and fast, professional service.     

BELEZA NATURAL

 
 

MERRELL HOLLIS