First and Last PR is a highly regarded Independent Beauty Public Relations and Digital Media Marketing Firm providing services to leading luxury and consumer product good companies, mid-sized beauty firms and the next generation of innovative beauty brands.
We maintain an entrepreneurial approach in our spirit, philosophies and procedures offering a unique entree to public relations that incorporates mix of editorial, in-house and boutique practices. First and Last PR tailors each of our strategies specifically and differently for each and every client depending on their unique needs.
First and Last PR offers an abundance of experience and expertise with deep-rooted industry connections that have been genuinely built over the years to offer our clients excellent resources and services across a multitude of platforms. We are celebrated for our inventive strategies and innovative, memorable launches. First and Last PR’s connections to top beauty editors, bloggers and influencers within the beauty, style, tech, art and entertainment industries enable brand loyalty and make us the agency of record for discerning beauty brands.
First and Last PR offers a wide range of communication services including but not limited to:
Traditional Media Relations
Brand Strategy Development & Implementation
Press Kit Development and Copy Writing
Photoshoot Concept Development, Team Organization and Production
Event Concept, Planning & Production
Online Media Outreach
Social Media Marketing
Private Launch Events
Influencer & Celebrity Outreach
Digital Media Content Writing
Direct to Consumer and B2B Promotions
Marketing Alliance Development
Media Training & Spokesperson Coaching
Secured Placements Include:
Allure, Beauty Inc, Brides, Ebony, ELLE, Essence, Forbes, InStyle, Harper's Bazaar, Flaunt, Marie Claire, The New York Times, Vanity Fair, Vogue, W, The Wall Street Journal and WWD
Successfully Executed Events in:
Beverly Hills, Boston, Chicago, Dallas, Germany, Hamptons, Hong Kong, Las Vegas, London, Miami, New Jersey, New York City, San Fransisco, Singapore and Washington, DC