About Us

First and Last PR is a highly regarded Independent Beauty Public Relations and Digital Media Marketing Firm providing services to leading luxury and consumer product good companies, mid-sized beauty firms and the next generation of innovative beauty brands.

We maintain an entrepreneurial approach in our spirit, philosophies and procedures offering a unique entree to public relations that incorporates mix of editorial, in-house and boutique practices. First and Last PR tailors each of our strategies specifically and differently for each and every client depending on their unique needs.

First and Last PR offers an abundance of experience and expertise with deep-rooted industry connections that have been genuinely built over the years to offer our clients excellent resources and services across a multitude of platforms. We are celebrated for our inventive strategies and innovative, memorable launches. First and Last PR’s connections to top beauty editors, bloggers and influencers within the beauty, style, tech, art and entertainment industries enable brand loyalty and make us the agency of record for discerning beauty brands.

 

 

First and Last PR offers a wide range of communication services including but not limited to:

 

first

  • Traditional Media Relations

  • Brand Strategy Development & Implementation

  • Press Kit Development and Copy Writing

  • Photoshoot Concept Development, Team Organization and Production

  • Event Concept, Planning & Production

and

  • Online Media Outreach

  • Social Media Marketing

  • Blogger Relations

  • In-Store Events

  • Private Launch Events

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  • Influencer & Celebrity Outreach

  • Digital Media Content Writing

  • Direct to Consumer and B2B Promotions

  • Cause-Related Marketing

  • Marketing Alliance Development

  • Media Training & Spokesperson Coaching

 

Secured Placements Include:

Allure, Beauty Inc, Brides, Ebony, ELLE, Essence, Forbes, InStyle, Harper's Bazaar, Flaunt, Marie Claire, The New York Times, Vanity Fair, Vogue, W, The Wall Street Journal and WWD

Successfully Executed Events in: 

Beverly Hills, Boston, Chicago, Dallas, Germany, Hamptons, Hong Kong, Las Vegas, London, Miami, New Jersey, New York City, San Fransisco, Singapore and Washington, DC