About Us

First and Last PR is a highly regarded, award winning, Independent Beauty Public Relations and Digital Media Marketing Firm providing services to leading luxury and consumer product goods companies, mid-sized beauty firms and the next generation of innovative beauty brands.

We maintain an entrepreneurial approach in our spirit, philosophies and procedures offering a unique entre to public relations that incorporates mix of editorial, in-house and boutique practices. First and Last PR tailors each of our strategies specifically and differently for each and every client depending on their unique needs.

First and Last PR offers an abundance of experience and expertise with deep-rooted industry connections that have been genuinely built over the years to offer our clients excellent resources and services across a multitude of platforms. We are celebrated for our inventive strategies and innovative, memorable launches. First and Last PR’s connections to top beauty editors, bloggers and influencers within the beauty, style, tech, art and entertainment industries enable brand loyalty and make us the agency of record for discerning beauty brands.



First and Last PR offers a wide range of communication services including, but, not limited to:



  • Traditional Media Relations

  • Brand Strategy Development & Implementation

  • Press Kit Development and Copy Writing

  • Online Media Outreach

  • Social Media Marketing

  • Blogger Relations

  • Influencer & Celebrity Outreach

  • Digital Media Content Writing


  • Photo shoot Concept Development, Team Organization and Production

  • Event Concept, Planning & Production

  • Content Creation – video production, social media content and tutorials


  • In-Store Events

  • Private Launch Events

  • Direct to Consumer and B2B Promotions

  • Cause-Related Marketing

  • Marketing Alliance Development

  • Media Training & Spokesperson Coaching


Secured Placements Include:

Allure, Beauty Inc., Brides, Ebony, ELLE, Essence,

Forbes, InStyle, Harper's Bazaar, Flaunt, Marie Claire,

The New York Times, Vanity Fair, Vogue, W, The Wall Street Journal and WWD

Successfully Executed Events In: 

Atlanta, Beverly Hills, Boston, Chicago, Dallas,

Germany, Hong Kong, Las Vegas, London, Miami, New Jersey, 

New York City, San Francisco, Singapore, The Hamptons, and Washington, DC